New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.

ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the Smokefree 2025 goal. 


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Vaping and Harm Reduction

E-cigarettes (or vaping) can help New Zealand reach Smokefree 2025 Vaping continues to be highly disruptive to tobacco smoking...

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Increased Mass Media

We need more investment in smokefree media campaigns  ASH considers that good mass media is a cornerstone of an effective...

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A National Smokefree Aotearoa 2025 Plan

What is Smokefree 2025?  In 2010 the Maori Affairs Select Committee investigated the impact the tobacco industry is having on...

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ASH welcomes the Smokefree 2025 plan but calls for immediate action

ASH welcomes the Government’s draft Smokefree Plan of Action released today and congratulates Minister Verrall on her leadership. Cigarette smoking kills 12 New Zealanders every day and is a key driver of inequality in our society. There are only 4 years remaining to achieve the Smokefree 2025 goal where less...

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E-cigarettes displacing youth smoking in New Zealand: Major new study published in the Lancet Public Health

A major study of youth smoking by ASH New Zealand and the University of Auckland shows that while some young people are experimenting with vaping, daily use of an e-cigarette is occurring overwhelmingly in existing smokers. The annual survey of almost 30,000 Year 10 students (typically aged 14-15 years) is...

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