New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.

ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the Smokefree 2025 goal. 


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Vaping and Harm Reduction

ASH urges the Government to take a harm reduction approach to e-cigarettes   E-cigarettes (or vaping)...

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Increased Mass Media

ASH is calling for significantly more investment in mass media campaigns that encourage and support New Zealanders to be smokefree. ...

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A National Smokefree Aotearoa 2025 Plan

What is Smokefree 2025?  In 2010 the Maori Affairs Select Committee investigated the impact the tobacco industry is having on...

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E-cigarettes displacing youth smoking in New Zealand: Major new study published in the Lancet Public Health

A major study of youth smoking by ASH New Zealand and the University of Auckland shows that while some young people are experimenting with vaping, daily use of an e-cigarette is occurring overwhelmingly in existing smokers. The annual survey of almost 30,000 Year 10 students (typically aged 14-15 years) is...

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A Surge Strategy for Smokefree 2025

7 October 2019   Today a report written by leading tobacco control experts outlines how the role and regulation of vaping and other low-risk smoke-free nicotine products can get Aoteoroa New Zealand to the 2025 target.  The authors are cautioning the Government to not be heavy-handed with regulation of the...

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