New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.
ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the goal.
Our immediate priorities are:
A Government Plan to achieve Smokefree 2025;
Investing in mass media for Smokefree 2025 and quitting; and
Increasing access to safer options than cigarettes.