New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.

ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the Smokefree 2025 goal. 


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Sensible harm based regulation

E-cigarettes (or vaping) have a role in helping New Zealand reach Smokefree 2025. ASH believes vaping has been, and continues...

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Increased Mass Media

ASH is calling for significantly more investment in mass media campaigns that encourage and support New Zealanders to be smokefree. ...

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A roadmap to 2025

New Zealand is failing it's commitment to Smokefree 2025 At an event hosted in Parliament by ASH, Associate Health Minister...

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A Surge Strategy for Smokefree 2025

7 October 2019   Today a report written by leading tobacco control experts outlines how the role and regulation of vaping and other low-risk smoke-free nicotine products can get Aoteoroa New Zealand to the 2025 target.  The authors are cautioning the Government to not be heavy-handed with regulation of the...

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Leading New Zealand academic says the World Health Organisation’s approach to vaping will protect the cigarette trade and cause more harm than good.

30 August 2019   In a comment published in the Lancet today, Emeritus Professor Robert Beaglehole says the World Health Organization (WHO) needs to embrace the potential of vaping to dramatically reduce the harms of smoking. Read the Lancet comment here The latest WHO report on tobacco has rejected the...

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