Smokefree Aoteoroa 2025 Action Plan

The Government has released its action plan to get New Zealand to a smokefree future.  The measures include:

  • Making tobacco products less appealing and less addictive, including nicotine reduction and a restriction on modifying cigarettes.
  • Making smoked tobacco less available by restricting sales.
  • Ensuring the regulatory settings prefer less harmful vaping products over smoked cigarettes, whilst new measures will protect young people from vaping.
  • Building on the decreasing rates of youth smoking.
  • Fortifying measures to guard against illicit trade.
  • Support for community-led initiatives targeted at populations with high smoking rates, notably Māori and Pacific.
  • Strengthened Māori governance of tobacco control.

To read the Plan, click HERE

To read the Regulatory Impact Statement, click HERE

To read what ASH has to say about the Plan, click HERE

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