Surge Strategy

In October 2019, a report written by leading tobacco control experts outlined how the role and regulation of vaping and other low-risk smoke-free nicotine products can get Aoteoroa New Zealand to the 2025 target. 

The authors cautioned the Government to not be heavy-handed with regulation of the products. Whilst the report highlights the importance of protecting youth, the authors recommend that this can be achieved whilst assisting smokers to quit smoking and transition to the much less harmful e-cigarette option. They underline that a range of flavours are important to the smokefree proposition of e-cigarettes.


To view the report, click HERE

To view the 2-page summary, click HERE

To view the press release, click HERE