Our Mission

Goal and Vision

What is ASH?

ASH – Action for Smokefree 2025 is an incorporated society that has been campaigning since 1983 to achieve our vision to eliminate the death and harm caused by tobacco.

When ASH was first established, it was funded by a group of concerned medical professionals.  At that time a third of adults smoked. Ongoing pressure from groups like ASH means that now 11.6% of adults smoke daily.

New Zealand has some of the most comprehensive tobacco control policies in the world. This includes a government goal to be smokefree by 2025.  But it is not enough.  

What is ASH’s priority?

Our urgent and immediate priority is to achieve the Smokefree 2025 goal where less than 5% of all New Zealanders smoke.  That means that 60,000 people need to quit smoking annually.


How does ASH operate?

As an independent campaign organisation, our highly skilled and dedicated team focuses on the political leadership needed to achieve the Smokefree 2025 goal.  We work with members, supporters and others in the smokefree sector to build a social movement for Smokefree 2025.

Through supporting policy makers to take urgent and evidence-based action, we believe ASH’s vision could be reality.