ASH Talbot Mills survey of current smokers and recent ex-smokers
ASH surveyed 2,200 people, of whom 1,600 were current smoker, or recently quit. We asked about smoking, vaping and quitting behaviour and attitudes. The included how well people actually understand the relative risks of smoking, nicotine and vaping.
Download a summary of some of our findings, and the methodology behind the survey.
Latest News
See all news >Vaping no longer considered 'cool' by youths as underage vaping numbers drop
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An anti-smoking group says young people don't think vaping is as cool as it used to be. Act...
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Is a smokefree generation within reach?
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Data reveals rates of vaping and smoking in young people is on the decline. This report is a...
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Vaping rates drop for Year 10 students
01 December 2025
A survey of more than 30,000 Year 10 students has found vaping rates have dropped from a pea...
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Youth vaping rates halve within two years, 'negligible' number smoking - survey
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A survey of more than 30,000 of New Zealand's Year 10 students has indicated that the percep...
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Is vaping no longer cool for teens?
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A new health survey, provided exclusively to the Sunday Star-Times, signals that vaping migh...
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Opinion: NZ is on the cusp of smokefree history, we should celebrate – Robert Beaglehole
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Robert Bealgehole, Emeritus Professor, University of Auckland and Founder and Chair, ASH, be...
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Stuff apologises to Action for Smokefree 2025 (ASH) & Ben Youdan
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On March 26th, the Broadcasting Standards Authority upheld two complaints from Action for Sm...
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Smear tactics against THR advocates reflected in NZ media ruling
11 April 2025
Tobacco harm reduction (THR) advocates don’t just face misinformation in the form of false a...
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