"The game-changers are that the Government recognises that smoking is uniquely harmful and that less harmful products are going to be promoted, vaping for example. I think it’s going to privilege the safer, less harmful products over the most harmful — burnt tobacco. That’s going to be very powerful.
"We’ve done a lot of pushing, stigmatising, penalising cigarette smokers. Now we’re in the business of helping them, of supporting them, of making it easier for them to quit and move over to less harmful products. It really is a game-changer."
To view the interview, click HERE
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