New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.

ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the goal. 

Our immediate priorities are:

A Government Plan to achieve Smokefree 2025;
Increased promotion of quitting; and
Making the most harmful tobacco products less rewarding. 


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New Minister - new plan for 2025

New Zealand has a new Health Minister with new ideas. Congratulate him on his plans for Smokefree 2025.  Tobacco still...

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Increased Mass Media

ASH is calling for significantly more investment in mass media campaigns that encourage and support New Zealanders to be smokefree. ...

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A roadmap to 2025

New Zealand is failing it's commitment to Smokefree 2025 There is no national plan on how to reach the goal,...

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Action for Smokefree 2025 (ASH) welcomes Jenny Salesa as the new Minister responsible for Smokefree 2025.

Ministerial delegations have been dished out, and Jenny Salesa has been given responsibility for tobacco control. ASH Programme Manager Boyd Broughton said, “Achieving a smokefree Aotearoa by 2025 is a big challenge, and progress has been far to slow in recent years. The last government set a goal for 2025,...

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Latest smoking statistics show a worrying lack of progress toward Smokefree 2025

Nearly 7 years since the last government agreed to a goal for a Smokefree New Zealand by 2025, there is a concerning lack of progress. The latest Figures release by the Ministry of Health show that smoking has only declined by 2.5% from 18.2% to 15.7%. There is no significant...

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