New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.

ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the goal. 

Our immediate priorities are:

A Government Plan to achieve Smokefree 2025;
Increased promotion of quitting; and
Making the most harmful tobacco products less rewarding. 


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New Minister - new plan for 2025

New Zealand has a new Health Minister with new ideas. Congratulate him on his plans for Smokefree 2025.  Tobacco still...

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Increased Mass Media

ASH is calling for significantly more investment in mass media campaigns that encourage and support New Zealanders to be smokefree. ...

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A roadmap to 2025

New Zealand is failing it's commitment to Smokefree 2025 There is no national plan on how to reach the goal,...

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Rt Hon Helen Clark joins ASH

ASH is delighted that former PM and ex head of the UNDP has agreed to be our new patron. Helen Clark’s new patronage was announced in an editorial in the New Zealand Herald on the 30th May. You can read it here: Don’t forget to share it on social...

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Welcome to Action for Smokefree 2025

On 31st May 2017, World Smokefree Day, ASH relaunched as Action for Smokefree 2025. The organisation has undergone a lot changes in the last year. Most significant was the end of our funding relationship with the Ministry of Health after nearly 20 years. It has been a long and productive...

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