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Our immediate priorities are to see a government goal to achieve Smokefree 2025, increased promotion of the goal and quitting, and to make the most harmful tobacco products less rewarding. 

Vaping and Harm Reduction

ASH urges the Government to take a harm reduction approach to e-cigarettes   E-cigarettes (or vaping)...

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Increased Mass Media

ASH is calling for significantly more investment in mass media campaigns that encourage and support New Zealanders to be smokefree. ...

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A National Smokefree Aotearoa 2025 Plan

What is Smokefree 2025?  In 2010 the Maori Affairs Select Committee investigated the impact the tobacco industry is having on...

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