Action for Smokefree 2025

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What is ASH?

ASH – Action for Smokefree 2025 is an incorporated society that has been campaigning since 1983  to achieve our vision to eliminate the death and harm caused by tobacco.  It is a leading independent campaign voice for high quality tobacco control measures and undertakes research including the ASH Year 10 Survey - the largest survey of its type in New Zealand.

When ASH was established, it was funded by a group of concerned medical professionals.  At that time a third of adults smoked. Ongoing pressure from groups like ASH mean that now, 11.6% of New Zealanders smoke daily, and New Zealand has some of the most comprehensive tobacco control policies in the world. This includes a government goal to be Smokefree by 2025.


Who funds ASH?

ASH is independently funded by our members, donations, and grant funding.  

ASH does not take funds from tobacco, pharmaceutical, nicotine or vaping industries.

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What is ASH’s priority?

Our urgent and immediate priority is on reaching the Smokefree 2025 goal where less than 5% of all New Zealanders smoke.


How does ASH operate?

As an independent campaign organisation, ASH is focusing on the political leadership needed to achieve its goal. 

Through supporting policy makers to take urgent and evidence-based action, we believe ASH’s vision could be reality within a generation.  ASH also works  with our members and supporters to build a social movement for Smokefree 2025.