New Zealand is not on track to get to Smokefree 2025.
ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from the government to achieve the Smokefree 2025 goal.
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ASH is the leading independent smokefree campaign organisation in New Zealand. It is critical to getting us all to a smokefree 2025.
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Latest News
See all news >Vaping no longer considered 'cool' by youths as underage vaping numbers drop
01 December 2025
An anti-smoking group says young people don't think vaping is as cool as it used to be. Act...
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Is a smokefree generation within reach?
01 December 2025
Data reveals rates of vaping and smoking in young people is on the decline. This report is a...
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Vaping rates drop for Year 10 students
01 December 2025
A survey of more than 30,000 Year 10 students has found vaping rates have dropped from a pea...
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Youth vaping rates halve within two years, 'negligible' number smoking - survey
01 December 2025
A survey of more than 30,000 of New Zealand's Year 10 students has indicated that the percep...
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Is vaping no longer cool for teens?
30 November 2025
A new health survey, provided exclusively to the Sunday Star-Times, signals that vaping migh...
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Opinion: NZ is on the cusp of smokefree history, we should celebrate – Robert Beaglehole
11 July 2025
Robert Bealgehole, Emeritus Professor, University of Auckland and Founder and Chair, ASH, be...
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Stuff apologises to Action for Smokefree 2025 (ASH) & Ben Youdan
07 July 2025
On March 26th, the Broadcasting Standards Authority upheld two complaints from Action for Sm...
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Smear tactics against THR advocates reflected in NZ media ruling
11 April 2025
Tobacco harm reduction (THR) advocates don’t just face misinformation in the form of false a...
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Latest Resources
See all resources >ASH Briefings to incoming Government
Copies of briefings and letter from ASH to the new Government. February 2024 August 2024 Le...
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Vaping and young people: ASH position statement
Action for Smokefree 2025 (ASH) shares concerns about increasing youth vaping inAotearoa. We...
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Emeritus Professor, Robert Beaglehole's keynote Address to the E-Cigarette Summit
The E-cigarette Summit's 2021 London event featured a keynote address by Professor Robert B...
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Smokefree Aoteoroa 2025 Action Plan
The Government has released its action plan to get New Zealand to a smokefree future. The m...
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Smokefree Aoteoroa 2025 - fairness matters
ASH Chair, Emeritus Professor, Robert Beaglehole, presented at the University of Auckland, S...
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