New Zealand is not on track to meet the Smokefree 2025 goal set by the Government in 2011.

ASH (Action for Smokefree 2025) is an independent organisation seeking urgent action from government to achieve the goal. 

Our immediate priorities are:

A Government Plan to achieve Smokefree 2025;
Investing in mass media for Smokefree 2025 and quitting; and
Increasing access to safer options than cigarettes. 


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Sensible harm based regulation

E-cigarettes (or vaping) have a role in helping New Zealand reach Smokefree 2025. ASH believes vaping has been, and continues...

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Increased Mass Media

ASH is calling for significantly more investment in mass media campaigns that encourage and support New Zealanders to be smokefree. ...

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A roadmap to 2025

New Zealand is failing it's commitment to Smokefree 2025 At an event hosted in Parliament by ASH, Associate Health Minister...

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ASH Patron Rt Hon Helen Clark leads a celebration of 25 years of progress on youth smoking

ASH – Action for Smokefree 2025 has released the 25thanniversary results of their year 10 smoking survey. The results were released by Health Minister David Clark at Parliament this morning. The release was hosted by ASH Patron, the Rt Hon Helen Clark and attended by Associate Health Minister Jenny Salesa....

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ASH welcomes the end of tobacco branding in New Zealand

As of today, March 14th, Tobacco companies will no longer be able to sell cigarettes in branded packaging. All cigarette released for sale from today must be sold in plain, olive brown generic packaging. Retailers have until the 6thJune to get rid of their branded tobacco stock, from which point...

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