ASH obtains detailed data from the New Zealand Census to understand the smoking characteristics of the general population. Special attention is applied to smoking among different ethnic groups, particularly Maori and Pacific Islanders, where our research shows that smoking is most prevalent. From the 2012/13 Census we also assessed smoking prevalence among the Asian community.
Following assessment, ASH produces reports and disseminates these to community leadership organisations, health policy makers and health promoters across the country. Last year we also produced a map which outlines smoking prevalence in communities across the country (see map below).