Our mission and values

Mission
We will deliver our vision of a Smokefree New Zealand 2025 by producing and collecting sound evidence to enable policy makers and communities to contribute to a Smokefree New Zealand.

Values
We value:
• Respect and collaboration – with everyone, particularly Maori;
• Professionalism and integrity – we are logical, positive and evidence based.

Approach
We will achieve our mission with relentlessness, courage and passion.