Findings from research in Australia

Since the introduction of standardised packaging in 2012, tobacco consumption has continued to decline rapidly in Australia, falling from 15.1% in 2010 to 12.8% in 2013. Furthermore, the age of smoking initiation among young people has increased from 15.4 in 2010 to 15.9 years in 2013. This has coincided with a significant decline in tobacco sales, with the CEO of a major tobacco company noting a 2-3% decline in the tobacco market since standardised packaging for tobacco products was introduced.vi